Graduate Assistant, Marketing and Communications - HKY

The Marketing and Communications Graduate Assistant (GA) provides support for a wide range of marketing and communications initiatives and projects, including print and digital projects, web content development/management, social media, press releases/web stories, promotional campaigns, photography, video, internal and external communications. 

The position is a great opportunity for an enrolled Lenoir-Rhyne University graduate student to work closely with experienced marketing and communications professionals, including strategists, writers, designers, multimedia producers and project managers, gaining experience and expanding one’s skillset in the profession across multiple platforms. The university benefits from the GA position by bringing a student perspective to the creative process on a regular basis. 

Duties and Responsibilities

• Write news stories, student profiles, social media posts, press releases, media advisories, community calendar announcements and other promotional content.
• Proof and edit marketing and communications copy to ensure that it adheres to brand voice/tone and AP style.
• Brainstorm with our creative team and provide campus and community outreach to identify potential stories, student profiles/testimonials, social media content and other content opportunities.
• Provide assistance with project scheduling as well as aiding in photo and video shoots.
• Provide design support using Canva for internal flyers and digital signage.
• Support website needs, including website and calendar updates, internal and external communications.
• Support the tracking and additions of student and alumni testimonial statements in tracking sheet. 
• Provide labels and keywords for photos uploaded to the university digital asset management system.
• Perform typical office work, including campus deliveries, organizing of files, distributing mail, etc.
• Willingness to work occasional evenings and weekends to assist with event coverage (e.g., Homecoming, Reunion, Family Weekend, Commencement, etc.).
• Other duties as assigned.

Preferred Candidate Qualifications

• Offer a natural curiosity, empathy and gratitude in work with university clients. 
• Strong attention to detail, good organizational skills and ability to learn new tasks quickly and meet deadlines.
• Experience providing great customer service and engagement with the ability to build relationships with internal and external audiences.
• Ability to work effectively in a fast-paced environment.
• Ability to maintain a high degree of tact, diplomacy and confidentiality.

Application Materials

Please submit a resume, cover letter, two writing samples and two social media post samples. The social media posts can be existing posts or sample posts under 280 characters.

Office: Marketing and Communications

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Please note that you must be an enrolled graduate student at Lenoir-Rhyne University to apply for a graduate assistant position.