Calendar Best Practices

Event Title, Description & Image Best Practices

Marketing and Communication follows Associate Press (AP) Style for calendar titles and descriptions. Please note: these standards and best practices are subject to change without notice.​

Event Title

  • The event title should be less than 50 characters long, including spaces. Event titles that go beyond 50 characters may be truncated with an ellipsis in some calendar views.
  • Principal words should be capitalized. Do not capitalize words like "a," "and," "in," "of," or "the" unless they are the first word of the event title. All caps should never be used.
    • Examples of prepositions not to be capitalized (four or fewer letters): at / by / down / for / from / in / into / like / near / of / off / on / onto / over / past / to / upon / with
    • Examples of conjunctions not to be capitalized (four or fewer letters): and / as / but / for / if / nor / once / or / so / than / that / till / when / yet
  • Single quotation marks should be used around the titles of books, plays, magazines, newspapers, TV shows and movies when used in event titles.
  • Event titles should not include details like event sponsor. These details should be included in the event description, which appears on the event detail page.
  • Numbers 0-9 should be written out; numbers that are 10 or higher should use the figure.
  • References to dates or numbers should not include "st", "nd" or "rd" as part of the date or number, e.g., do not write as April 1st, May 2nd, June 3rd, July 5th.
  • Superscript and subscript should be avoided, instead use straight text, e.g., use 7th Annual Health Conference and not 7th Annual Health Conference.
  • Please proofread titles for proper grammar and spelling.

Event Description

Event descriptions should typically provide a sense of who, what and how. Briefly explain who is speaking or performing and what attendees can expect to see or hear. An event title alone generally won't get people to attend. Provide more details and context to generate interest. If there are multiple event sponsors, the description will also list the co-sponsors. Also note if the event is free and open to the public.

Please proofread descriptions for proper grammar, spelling and style.

Event Title & Description Examples

1. Event Title: Visiting Writers Series: Emily Nemens

Author explores more than baseball in her novel “The Cactus League”
Known as a writer, illustrator and editor, Emily Nemens debuted her novel, “The Cactus League.” in February 2020. Humming with the energy of a ballpark before the first pitch, the storyline of her book unravels the star outfielder and other tightly connected people in the game. Narrated by a wise sportscaster, the story is interspersed with tales of multiple characters all striving to be seen and leaving the reader with a sense of hope and redemption.

Nemens has spoken about editing at major literary conferences and in creative writing programs around the United States, and she has been featured in The New York Times, Vogue Italia and Vanity Fair. As an illustrator, she’s published her work in The New Yorker, and her short stories have appeared in Esquire, The Iowa Review and elsewhere.

Admission is free and open to the public.

2. Event Title: N.C. Academy of Science 117th Annual Meeting

Vision 2021: Seeing Connections – Solving Problems
The Lenoir-Rhyne University School of Natural Sciences and Mathematics will serve as virtual host for the 117th annual North Carolina Academy of Science Conference. The NCAS promotes public appreciation of science, science education, scientific research and a meaningful role for science in public policy.

This is a collegial meeting of North Carolina scientists, science faculty members and students from institutions across the state. We hope you are planning to join in this inspiring opportunity to share your research, discover new possibilities and interact with fellow attendees.

Students are encouraged to submit abstracts for three-minute lightning talks (in lieu of posters) and 15-minute oral presentations. Faculty are encouraged to attend the meeting to present their work, support student presenters and to attend the keynote address and afternoon workshops. 

3. Event Title: Smith Lecture: 'Migration, Economics & The New South’

Event Description with Multiple Sponsors
Annie Wright, Ph.D. is the Distinguished Professor and Thomas R. Smith Endowed Chair in U.S. History at the [insert name of university]. In her lecture, Wright will explore how southern migration within the United States has impacted economic growth, quality of life and the political make up in cities, including Charlotte, Atlanta and Nashville.

An open Q&A with the speaker will follow the lecture. Sponsored by the History Department and the Economics Club.

Admission is free and open to the public.

4. Event Title: LR’s Playmakers Perform ‘The Comedy of Errors’

The Playmakers open their season with a production of “The Comedy of Errors,” a play by William Shakespeare.

One of Shakespeare's first and most beloved works, "The Comedy of Errors" is a madcap adventure of mistaken identity and the chaos that ensues. This comic masterpiece tells the story of a young man of Syracuse who travels the world seeking his twin, accompanied by his faithful servant — who is also seeking his own twin — and how anything can happen. Is the ancient Greek city of Ephesus a den of sorcerers? Why do random people he has never met keep greeting him, giving him gifts and good wishes?

Using the art of the classical Italian comedy and with lots of buffoonery, the Playmakers explore Shakespeare's shortest and funniest farce with sidesplitting results. Due to mature content, it is rated PG.

Admission is free, but tickets are required due to limited seating. Tickets are available at the door or can be picked up at the LR Box Office in P.E. Monroe Auditorium. Box Office hours are 9 a.m. to 6 p.m., Monday through Friday. For more information, call 828.328.7206 for ticket information.

5. Event Title: University Film Series: 'The Kite Runner’

"The Kite Runner" is a 2007 American drama film directed by Marc Forster and based on the 2003 novel of the same name by Khaled Hosseini. It tells the story of Amir, a well-to-do boy from the Wazir Akbar Khan district of Kabul who is tormented by the guilt of abandoning his friend Hassan, the son of his father's Hazara servant.

The story is set against a backdrop of tumultuous events, from the fall of the monarchy in Afghanistan through the Soviet military intervention, the mass exodus of Afghan refugees to Pakistan and the United States, and the Taliban regime.

Sponsored by the university film club and student engagement.

Event Images

To maintain quality standards, only high-quality images are posted to the university calendar. Events posted without images may be delayed in their approval to the calendar until a suitable image is identified. Event newsletters and other promotion tools require event images to be present. A fallback or default image for a department, group or place/location may be used in place of an event image if the event image that is provided doesn’t meet image requirements. A photo gallery of university images is available to select from when finalizing image selection for events.

The following kinds of images are not permitted on the calendar:

  • Low-quality images or low-resolution images that are provided at a size not large enough for the calendar.
  • Images provided at the incorrect aspect ratio, e.g., a vertical image is provided for horizontal display.
  • Images containing text (per federal website accessibility requirements).
  • Any type of logo.
  • Screenshots or images of posters or document attachments. Images of poster (and text) is not legible on smaller sizes like smartphones and images containing text don't comply with federal website accessibility requirements.
  • Images that are clearly copyrighted or subject to copyright and written permission has not been provided for online use.

Documents & Attachments

The university calendar does not provide space for uploading documents to the calendar. Event organizers are encouraged to provide document attachments to the digital staff for uploading to the LR website. All documents posted to the calendar must comply with federal accessibility requirements. Document types include PDF, Word, Excel, PowerPoint, among others. If documents are found not in compliance, accessibility remediation may be required, which may delay approval to the calendar.

Documents that duplicate the same information that is already provided in the calendar title, description or image will not be posted to the calendar.